It depends on what your goal is. So at
NASANPRO, we use YouTube. How do you think we find out what the trends are?
That’s a consumer-based channel.
So that’s gonna let you know what the
consumer wants to know. As professionals, it’s a great way to gather information.
But at NASANPRO, what we do is we compile professional information. So it’s things
that are going to accelerate your modality knowledge, your ingredient
knowledge, and that’s not something you’re going to find complimentary.
That’s not something that you’re going to find in an online portal. But with NASNPRO you do. And the reason that we’ve built that out and we provide that, is because of
the overwhelm of what’s out there. You know, YouTube, Instagram, Facebook, Tumblr, Snapchat. There’s a lot of media coming at us, but is it viable information
that’s going to help your business? We do a lot of the weeding out to help you
really be able to say, “This is what’s coming up. Marketing, Ingredients, and
you’ll get a little bit of everything at an event. And
going to an event that is vendor-neutral means that- doesn’t matter what you’re
doing. Doesn’t matter where you are. You’re gonna be able to implement that
information. As to where, typically in social media land, it’s sales based. So,
whether it’s good, bad, or indifferent, it’s going to have a skewed opinion.
These are our events and all of the content on our website is neutral.
There’s no bias. It is education. And so, that’s important to look for in
education, whether it’s with us or somebody else. You want knowledge and
that means meat and potatoes. It doesn’t mean flashy and fun all the time.
Sometimes it’s hard stuff, what we do.