How To Build Pages That Rank #1 On Google Consistently | SEO Tips


– SEO isn’t new, it’s being
going on for a very long time. Heck, I’ve been a SEO for over 10 years. With all the data out there, there must be a formula
that we can all copy, right? Well there is. Hi everyone, I’m Neil Patel, and today I’m going to break
down how to build pages that rank number one
on Google consistently. (gentle upbeat music) Before we get started,
make sure you subscribe to this channel. If you’re on YouTube, click
the alert notification. What are these things
that you need to know if you want to continually rank number one or even on page one of Google? So here’s some data that
we found around the web. And a lot of the data that we found is from Backlinko, Authority
Hacker, and Ahrefs. So let’s dive right in. The first trend that we saw,
ask a question in your title. Question-based title tags typically see a 14% higher CTR rate. In other words, you want clicks. If you rank number two on Google, and someone ranks number one, but your listing gets more clicks than the number one listing, what do you think that tells Google? It tells Google that
the number two listing should be number one, and the number one listing should be number two. So consider asking a question
within your title tag. Not only did Backlinko have that data, but also, ClickFlow by Eric Siu found similar data points as well. So in other words, ask
questions within your title. The second thing that we found, is title tags between 15 and 40 characters tend to do really well. Are those ones that, hey,
you want to have a title tag that’s as long as possible,
as many keywords in there? We found that nowadays shorter
title tags do extremely well. One of the big reasons
for this is, a lot of us are on mobile devices now,
we’re no longer just using laptops, or desktops computers. A lot of us use mobile devices, heck, Google now has more
searches for mobile devices then they do from desktop computers. It shows you that short and
to the point does very well. Now here something interesting,
it’s not just title tags but Etsy also did a study and they found that when they also
made their URL shorter, not just their title tags, they found that it actually performs
better then longer ones. The third tip I have for you,
is to add meta descriptions. I know this seems common
sense, but everyone’s like yeah, we all have meta descriptions. Well, a lot of the
sites that we’re seeing, when we’re crawling using Ubersuggest, with our own app, we found
that over 30% of the sites that we’re crawling on a daily basis, don’t even have meta tags. Instead they’re just letting Google place the meta description for them. Now, here’s the thing, by
adding a meta description you can get 5.8% more clicks. It’s simple, it’s easy
to do, because that way you are controlling
the language, the text, the message that you’re conveying which makes your copy more
appealing than your competition. Fourth tip I have for you,
optimize for featured snippets. According to Ahrefs, 50 to 65%
of all the number one spots are dominated by featured snippets. And adding structured markup
to your site, helps with that. It also makes your site
very mobile friendly, which helps you get more traffic as well. So add structured markup, because that way it’ll increase the odds
that you can be placed in the featured snippet box. The fifth tip I have for you,
keyword placement and density, it still matters. According to the study
done by Authority Hacker, after they analyzed a million SERPS, it was determined that
placing your keywords in h1 tags, meta tags,
like the meta description, title tags, all of this showed
a much higher correlation to ranking on page one. So in other words, the
basics, the old school tactics that we used to do, six,
seven, 10 years ago, and really emphasize
on, they still matter. Roughly 1% keyword density
is what you want to stay at. Staying, you know at 5%,
4%, all of that is to much of keyword stuffing, and
these days Google algorithm is smart enough, that they know that when you talk about dog
food, that’s also similar to talking about a pit bull,
dog food, or puppy food, and all those type of
keywords are related. In other words, they have
this big build in thesaurus, dictionary, and they can figure
out what people really mean. They know that when your typing an apple, if your looking for apple that
you eat, or a apple computer. So you don’t need to stuff as
much as you used to years ago. And hey, if you’re trying
to figure out how to do all of this for optimizing,
for your title tags, meta tags, h1 tags, you don’t have to
do this manually anymore. You can just put URL into Ubersuggest and click on the site audit report in the left hand navigation,
and it will tell you what changes you need to make to optimize for specific keywords. The sixth tip, is to add
your keywords in the URL. On average, URL’s with
keywords had a 45% higher CTR, then URL’s that did not
contain the keyword that people are searching for. You know you’ve seen this
click baity title tags, and meta descriptions, and sure, doing those kind of things can help, but having your keyword in the
URL also tells the searcher, that hey, this result
is what I’m looking for. The seventh tip I have for you, optimize for the parent topic. A good example of this is, the
SEO beginners guide by Moz. So Moz has a lot of articles on SEO, but if you look at their beginners guide, they have this main page,
that talks about SEO and its overview, then they go into each and every single different section of SEO, from on page optimization,
to link building, and they all flow back
up to the parent page, through internal linking. Now when you do that, it
helps you rank higher. Now last but not least, the
eight tip I have for you, according to a study by
Brian Dean, long form pages are the most predominant on page one. Long form content get 77% more clicks, and much more social engagement. Now that doesn’t mean that
if you just write long copy, you’re automatically
going to get on page one, assuming that people want
to read the long form. If someones just searching
for two plus two, they want the answer that
two plus two equals four, they don’t want to five
thousand word article. But, if you have a long end
up article, that makes sense for what people are
searching for, it’s in depth, it’s providing value, it’s educating them, it’s making whatever they
are reading, super actionable And they know what to
do next, that’ll work, that’ll help you get on page one, because you are providing
the best user experience. Now if you want help
dominating page one at Google check out my ad agency Neil Patel Digital. If you have any questions,
leave a comment below, and I will answer it. If you enjoy the video, like it, share it, tell the people about it,
subscribe to the channel. Thank you for watching.

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