How to create an online course in 60 minutes (Tutorial)


So, How to Create an Awesome Online Course
in 60 Minutes. Thank you, everybody, for being here, and you probably want to grab some pen
and paper because there’s a lot of information that’s going to be coming to you like a fire
hose, my friends, and you may be overwhelmed. It’s okay. Sixty minutes to explain is probably
going to be not enough or maybe because I’m not sure. Turn your cell phones off. Don’t
get distracted, and stuff, right? Because if you do, then you’ll probably miss some
crucial information that is going to be very important for you in order for you to create
online courses, right? Now first of all, are you excited? Because this is the first webinar
ever for Grumo. Boom, I am super excited because I love to do new things and this is a new
thing. I’ve been the last three months, doing a lot of new things and this is one of them. So what am I going to teach you? What it takes
to be a successful online instructor, how to break down your knowledge into an outline,
all the software and hardware required to record your courses, how to record, edit,
and upload your lectures, self-hosting versus course marketplaces, how to get your first
students in 60 minutes. And then if we have some time, I’ll be happy to answer any of
your questions, Q&A, and of course, if you stay until the end of the webinar, I have
a gift for you, so you’ll want to stick to the end. I know some of you probably have to go because
of work or whatever, but for those that stick, which I know who you will be, because GoTo
Webinar is going to tell me, it’s that smart. I will know. I’ll give you a present. Before
we start, I just want to give you a little bit of background story on myself. If you
don’t know who I am and you’re wondering, “Why the heck am I listening to this guy?”
It’s always good to know who is that person on the other side of the world or of the camera.
So my name is Miguel Hernandez, and I’ve been teaching on Udemy and on my own for almost
five years. I’ve got 9 courses, 18,000 students. So I was one of the original Udemy instructors,
but I’m extremely happy with the platform. Things are changing dramatically with Udemy.
So if people need to adjust, they need to learn other strategies, and what I’ve been
trying to do is learn great marketing strategies in the last three months, and this is part
of the whole process. Also you can see a bunch of logos here in the background. These are
clients of mine, of Grumo Media, my company. We’ve been creating explainer videos or marketing
videos for all these companies, and hundreds of other companies, and it’s been a hell of
ride. It’s been super fun, right? So if you want to know more about myself,
just type “Miguel Udemy” or “Miguel Grumo Media,” and you’ll be able to have a lot of
information about myself. I was born in Spain, I came here to Canada 20 years ago, when I
was 19 years old, which makes me almost 40. In my head, I’m about 12 or 13, but in the
body, I’m supposed to be 39, and so let’s get on this. The first question is like you’re
here. I imagine you want to create an online course. My question is why do you want to
create an online course? Start always with why because if you don’t know the why, then
you’re not going to go in the right direction. So the first thing is let’s make this a binary
decision. Right? You’re either doing this because you love it and you want to create
an impact, you want to touch people’s lives with your knowledge across the world, which
you can do nowadays with online teaching, or you’re going to do this because of the
money. All right? I’m not going to tell you which one is better or not. Money’s a great
motivator. Money makes us get up in the morning and go to our crappy jobs and work for many
hours. Also it gets us excited about many things. But I’m going to tell you creating
online courses is a craft, and to do them well, it takes time and a lot of effort, and
if you’re just doing it for the money, trust me, you’re going to suffer. I originally did it because I was very curious,
and I like to teach, but I also was very excited about the money part, right? I’ve done very
well, and it’s been amazing, I want to keep doing this. But what has really made a difference
in my life is the impact that I have been able to have on those 18,000 people, not all
of them obviously. But I hear stories every day of people that have taken my courses,
maybe an animation course, and they started their own animation studio. Maybe my How to
Create an Awesome Online Course, and for the first time in their life, they were able to
make extra cash. Like last year when I went to Spain and I met 12 of my students there,
they all had amazing stories of how learning these new skills, like this photographer. In Spain, the economy is really crappy. He
was making about 1000 euros a month, and that year alone, he had made 14,000 euros selling
courses on photography, and he did that. So he made the same salary in one year selling
online courses, after taking my course, and he was so glad. And stories like that is what
motivates me to spend hours creating these courses, and why am I doing this today? It’s
because I want to make sure I can have an impact on you, and that you can have an impact
on other people. Having said that, I think your passion should be the number one reason
why you want to create an online course, and of course, money is also important, right? So to be able to have an impact and make money,
first you have to know what it takes to be a successful online instructor, all right?
And there are many, many variables, and unfortunately when you take online courses or people teach
you how to create online courses, they’re only showing you a little piece of the whole
picture of what it takes to be successful. Creating the online course is just one part,
and the big picture really is you, an instructor, with some knowledge. You’re going to package
it in a course, and you’re going to try to reach students, and teach them something.
So you and your course is the product. The students is the market, product, market. Now, the main issue here is that for you to
be able to make a difference, you have to be able to attract those students, reach those
students. So you’re going to provide value. You’re going to make money in return, but
you have to be able to reach these students, and for that, you need marketing. So there’s
basically four main variables and all four must work. If they don’t, you’re not going
to be successful. So if you’re just thinking that by creating a course, it doesn’t matter
how good it is, you’re not going to be successful, and let me just tell you what’s here. And
this is the thing, today I’m focusing on course creation, but remember that it’s just one
part of the equation. Actually a very small part of the equation
to be successful, and I want all of you to be successful, so it’s very important that
you listen to this. So you, your course, marketing, and the marketing outcome. If you’re a bad
instructor, you’re boring, or you’re not passionate about teaching, it’s unlikely you’re going
to do a good course, even if you’re really good on marketing, and if you have a market,
if there are students. The same thing if you’re a really good teacher, but your course sucks,
it doesn’t really matter if you’re really good at promoting it or there are students
that want to take it because it’s going to be a failure. If you’re a great instructor, you have a great
course, but you don’t know how to reach your students, what happens to a lot of great instructors,
you’re going to fail as well. If you’re a great instructor, you have a great course,
you have great marketing, but nobody wants or cares about your course, you’re going to
fail, too. All four factors, you, course, marketing, and market have to be good, in
order for you to succeed. Now let’s talk about what it takes to be successful or what makes
all of these four things successful. What are the variables, right? So for you, 10,
and there are many others, but I chose the 10 main variables I think that will make you
a successful instructor, and if any of them don’t work, your chances of success are going
to be lower, right? You must have passion for teaching. If you don’t like teaching,
if you don’t like to stand behind a camera for hours delivering your knowledge, you’re
going to fail. If you don’t care about the subject, and you’re
just teaching it because you think this is a subject that is hot or trendy, you’re going
to fail or you’re going to suffer because you’re not doing something that you love.
If you try to teach something you don’t have enough experience on, you’re going to fail.
You have to gather the experience. If you don’t have any teaching skills, you may be
very passionate about teaching, but you suck about teaching because you don’t deliver,
you don’t show passion when you’re teaching, you don’t know what it takes to teach people,
you’re going to fail. If you don’t know to create a course, you’re going to fail. If
you don’t know how to market your course, you’re going to fail. If you don’t have any
credibility, people are going to be like, “Why should I listen to you?” It’s going to
be hard for people to listen to you. If you don’t have an existing audience, it’s going
to be hard. If you already have a knowledge in social
media or you have a list, it’s going to be a lot easier for you to get started. If you
don’t have this, you have to start working on it right away. If you don’t have a network,
if you don’t have mentors that you look up to or that can help you, if you’re not well
connected or you don’t have contacts that can help you, it’s going to be hard, and if
you don’t have a team. At the beginning it’s very unlikely you’re going to have a team,
but eventually if you want to grow past the six figure mark a year, you’re going to need
people that help you recording, and uploading, or doing marketing, or technical design. Right now actually we’re hiring a team to
do marketing for our new course that is coming up, and we’re spending a lot of money because
if we would try to do that ourselves, it would take way too long. At the beginning, you won’t
have a team, but having a team is really, really important. Now what is your score from
1 to 100? For each of these factors, give yourself 0 to 10. The closer you are to 100,
the more likely that you can be a successful instructor. But it’s not just about course
creation skills, right? Now for a course to be successful, is it well structured? Is it
easy to consume? Does it have additional resources? The course platform, is it easy to use, you
have the right features, it has beautiful designs, it can integrate with other software
or payment systems? Is it priced correctly? Do you offer payment plans? Has the title
been tested? Do you have great copy and design? Copy online
is so, so important. Can you create a sales page that is convincing, that gets people
to buy? Have you recorded a promotional video that is high quality, convincing, and converts
well? Do you have testimonials that can show proof of your results? Can your students get
help from other peers? Do you support? Do you give one-on-one support over the phone,
help and advice on top of just your course? Do you have guarantees, like a refund policy?
All of these things are important. What’s your score when you create a course? Hopefully
it’s very high, I hope. Now marketing these things is valuable, there is also can you
get traffic to your course? Do you understand what a funnel is? Do you have a high converting
funnels in place? Are you building that and collecting email addresses? Are you automating, and building trust, and
using email automation? Are you leveraging and growing your social media? Are you generating
high quality content regularly with content marketing? Do you know how to generate high
quality paid traffic? Do you have an affiliate program? How do you develop strong relationships
in your industry? Are you tracking everything, conversions, operating expenses? Marketing
is a huge part of being successful online and other people disregard it, don’t understand
it, and if you don’t understand this piece, forget it. You’re not going to be successful,
boom. What’s your score right here? And finally market, it doesn’t matter if you
know marketing and your course is awesome if there’s not an actual market. Have you
studied your market? Do actual people want what you offer? Is it growing or is it something
as exciting as artificial intelligence, or drones, or virtual reality, or augmented reality?
Stuff that is really growing, you know if you start today in the next five years, the
demand for it is going to be great. Is there competition? You actually want competition
to exist because that validates the market problem. Are you really solving a real world
problem? Do you know what resources your potential students want to obtain? Do you know the demographics, geographics,
psychographics, behavior, the lifestyle of the people? Do you really have an idea of
the customer avatar? Do you know exactly who are the people that would love to learn from
you? Finally, do you know where they hang out online? What do they like? This is very
important, because let’s say you do advertising, you really need to know who’s your target
market. If you don’t, you’re going to waste so much money on ads, it’s not even funny.
So you must get this thing right in order to be a successful online instructor, right?
Basically what I’m telling you is that today I’m just teaching course creation skills.
That is only 5% approximately of what it takes to be successful. So don’t think you’re going
to create a course, and you’re going to make $100,000 the first year unless you figure
out all the other moving parts or you hire people to figure out all the other moving
parts. Creating a course is fun, but it’s just one
part of the equation, and that’s just the part I’m going to try to cover right now.
By the way, this is actually a course that was originally 10 hours long, I’m just cramming
a bunch of stuff in 1 hour. So hopefully you’re taking notes and having lots of fun. All right,
so online production stages. The first thing you’re going to have to do is research your
topic. I’m sure you know some of it, but it’s important to just refresh your knowledge,
and then you’re going to create an outline. Then based on that, you’re going to create
the presentation slides. You’re going to record the lectures, edit the lectures, encode the
lectures, upload the lectures. Recording and all of this stuff is quite a bit of work. And then you’re going to add type to some
descriptions, create a sales space, create a course thumbnail, record a promo video,
create quizzes, create worksheets, create a certificate. Now certificates, people really
like to get certificates because they really incentivize them to finish the course, to
get that piece of virtual paper, and you’ve got to set a price. All of these things take
time. They have to do be done right. Today we’re just going to focus on from two to seven
because there’s not really time to go over all the other things. So we’re going to focus
on that. Let’s go. Boom, is everybody here? Are you guys listening? Are you enjoying this?
Come on. This thing can change your life. It has changed my life. Creating online courses, it’s a tremendously
fast growing market, online education. Trust me, you want to get on it as soon as you can.
Learn it, love it, and if you don’t love it, don’t do it, because you’re going to suffer.
Anyways, moving on, moving on, creating your course outline. I enjoy this part a lot because
it’s like when you come up with ideas for startups, or companies, or apps, all you have
to do is write down stuff and think how you’re going to change the world from your keyboard,
but basically this is how it works. Before you create the outline, you have some knowledge
in your brain. You’re going to do some research. You have some experiences. This is called
empirical knowledge, so you’ve actually experienced this, or you just learn it through books,
through seminars, through whatever. That knowledge is going to help people get results. Now before you create the outline, very important
to think what is the impact that you want to have, and it has to be very specific. Do
you want to teach people how to create courses? Do you want to teach people how to create
an animation, how to dominate a specific software? You want to make sure that you understand
really what the results that you want to get in people, and I don’t know if that’s proper
English. My English sucks, okay? Sorry. It happens when you are a foreigner, but you
know what I’m talking about. Think about the results. Now once you’ve done all the research
and all of that, this is where the brain dump or downloading happens. This is one of miracles of nature that we’re
able to do that, and we can actually package our noise into a digital format and change
people’s lives. That is amazing, my friends. So what you’re going to do is you’re going
to list all the possible lectures, everything that you can about that specific topic, always
in mind, ask yourself, “Is this actually helping me?” or, “Is it going to help my students
get the results that I want?” Then you’re going to group all these lectures into modules
and sections, right? You can do it the other way too. Sometimes you’re thinking, “Okay.
These are the main steps to get there, and I’m going to break all of those steps into
chapters or lectures.” Either/or works, but this is the process, grouping and listing. Now on top of that, once you’ve created all
your modules and list all your lectures, you want to enhance the course, based on feedback
ideally with worksheets, create frameworks, create studies, quizzes, bonuses, all of that.
We’re creating a new course right now, and I’m going to tell you about it later. In our
bonus sections, we’ve brought some of the top extras in marketing in North America at
least. And it’s awesome because if people want to dig further, now they can take those
bonus materials and enhance their experience, always with results in mind. Really it is
like, these online courses usually don’t take 100 hours to take. The average course is anywhere from four to
six hours, so think what you can teach in four to six hours of content that will get
your students from A to B in the most efficient way. So anything that is not helping them
to get to that very specific goal, B, should be removed because this about getting your
student from A to B in the most efficient way in four to six hours. What can you teach
in four to six hours that can make a huge difference in people’s lives? Next, to give
you some ideas, because people are like, “Well, how long should be my course? How many lectures
should I have? What is the average course? How much money can I expect making about the
course? How much should I charge for my course?” All these crazy questions that make a lot
of sense when you’re starting out, I’m going to give you some ranges, and also what are
some numbers for the average course. When you’re creating your outline, typically it’s
going to have from 4 to 8 modules, 4 to 10 lectures per module. Twenty to 80 lectures,
5 to 20 minutes per lecture, 4 to 8 of work per hour of video. Okay. This is very important,
my friends, if your course is an hour long, it doesn’t mean it’s going to take an hour
to make. It’ s going to be, probably 4, 8, 10 times more work in order to get that hour
of video, and we’re go over exactly what I’m talking about later on in the presentation,
and by the way make sure you stick to the end because there’s a gift for you. And how
can you charge per hour? Typically anywhere from $5 to $100 per hour,
and this is also a very important topic to understand in order to know how to price your
course, how much you can charge per hour of content, of video content. I’m assuming that
most people that create online courses today, they do it by delivering mainly video, a video
presentation, right? So at the end when you add all this up, the typical course is 1 to
20 hours long, and it can between 4 and 160 hours of work, not including marketing, and
you can charge anywhere from $20 to $2000. So the average course, it usually has 5 modules,
5 lectures per module, 25 lectures. The lectures are about 10 minutes long, and
they could be longer. I’m just talking about averages here, and it takes about 6 hours
of work to create 1 hour of video, and you ideally in a perfect world, should be able
to charge around $50 per hour of video. This means that the typical course is about 4 hours
long. It takes about 24 hours to create, and you can charge $300 for it. That’s not bad.
Now this is only if you’re hosting. If you’re using a marketplace, charging this amount
of money, it’s getting harder and harder every day as we’re experiencing quickly what is
called a democratization of online education. So if you want to be able to charge more than
what people usually pay on marketplaces, you have to get really good at marketing. So how many sales do you need to recoup your
investment? Well, let’s say that you pay yourself $50 an hour and you spend 24 hours doing the
course, times $50 per hour, you need to make at least $1200 in sales in order to recoup
your investment. Now if you divide that by $200 per course that you sell, you need to
do 4 sales only, and this seems fantastic. You can get four sales and after that everything
is profit? Yes, more or less it depends if you can sell them for $300, and first, you
need to get those 4 sales, but getting 4 sales, let’s say in a couple months, is actually
something that almost 90% of the world should be able to do. And the beauty of online courses
is that after that, you can start thinking about what everybody loves which is passive
income. I’m going to tell you something. The last
five years, I’ve made almost the same amount of money selling online courses than working
my ass off creating videos, but I’ve put 100 times more efforts trying to run a service-based
company than selling online courses. That’s something that is really exciting, trust me,
pretty amazing. Okay. Next, creating your online course outlines, so this is an outline,
boom, boom, boom. It’s just a document, and I would start it this way. Write down the
goal, how you’re going to deliver it, what’s the price that you have in mind, and then
write down the five or seven modules, the title of the module, and a description of
the module. Just to give you an idea, this is how I’m
doing it for my new course, right? And that way, I have an idea, and then I can break
it down. What I do, and I love to do this, and I really recommend that you do this. That
once you have that, to track your progress, open a Google spreadsheet or use Excel, whatever
you want, and on the top row, list your chapters, modules, whatever you want to call them. Under
each heading of each column, so that’s then the…let me go back. So here, then you list
all your lectures. Then I use colored coding, and the beauty of this is that you can see
your entire course here, and you can see the progress. So every time I finish a course,
a lecture, I just mark it in a different color. In this case I’m using orange, and then I
know what have I accomplished, and what do I have left to be accomplished, to record.
I’ve been using this for all my courses, and I think it’s great. You could use project management software.
The thing is that you won’t be able to see your entire course easily. In a Google sheet
like this, you get to see your entire progress, once you’ve laid out your outline, and you
can always edit, delete, just work on it as you keep creating the course. Perfect, now
let’s get into the actual tools of the trade that we online instructors use. And the beauty
of this is that today we live in a very unique time where technology allows us to create
courses with just a laptop that has a webcam and two pieces of software, Keynote or ScreenFlow
if we’re using a Mac. And this is the most basic solution. You could go for free presentation
software, free screen recording software, but really if you are serious about this,
I suggest you invest on a laptop. It doesn’t have to be a Mac because Macs are
very expensive, I know. But I just love them, and I’ve been using them for the last eight
years and they work fantastically well. Keynote is $14 only and ScreenFlow is $100. You can
get free trials for ScreenFlow at least. I hope you can spend $14 in Keynote. It’s an
amazing presentation tool. This is the exact setup I’m using right now, and this is going
to set you back about $1100 bucks, and now you can become an online instructor and hopefully
make a killing online. Now if you own a Windows machine, the same setup is maybe going to
be cheaper. I just looked at the price of the software yesterday, and actually PowerPoint,
which is the equivalent of Keynote, is a whole lot more expensive at $100 bucks, and Camtasia
which is the screen recording software that you use to record your screen is $300 bucks.
That’s very expensive. That’s for Windows. The version for Mac is $99 because they are
often in direct competition with ScreenFlow. So about $1000 bucks to start teaching online.
If you already have a laptop that’s not too old, it’s going to be a couple hundred dollars
to be able to teach online. Now if you want to take this to the next level because this
is the basic setup, this is what I want to get, and this is what I use or what most instructors
use is this setup. So you’re going to have your laptop, your presentation software, your
recording or screen casting software, and by the way this software, ScreenFlow and Camtasia,
are also video editing softwares. Because one thing is recording your screen. The other
one is editing your video. Those are two different things, and some software only does the first
one, and then you have to get a different software to edit your video. So you can use QuickTime to record your screen,
but then you cannot edit your video. So you want to get a software that allows you to
do both, and ScreenFlow and Camtasia are super easy to use. I’m going to show you a little
bit of the settings that I use later on. I’m not going to into much detail because we don’t
have time for it, right? So a webcam, so if you want to enhance your setup, get a webcam,
get some audio equipment, and some lighting equipment. Make sure that you look pretty
and you’re illuminated properly. Now that’s going to be about $1400 bucks. These are prices
taken from Amazon.com. Literally these are U.S. dollars taken from Amazon.com yesterday. Now the best camera out there that everybody
raves about for recording online courses is called the Logitech C920. There are newer
versions, but this one is still for most people, the best one because it can record in high
definition. It’s $65 bucks. A great microphone is the Audio-Technica AT2020, a great fantastic
microphone. The Blue Yeti is a very popular one for $120, a little bit cheaper. This is
the more expensive version, which is the Blue Yeti Black version Yeti or Black edition.
The one that I’m using right now because I’m a cheapo is the one that was recommended by
Udemy which is called the Samson Go Mic. That’s the exact microphone I’m using right now.
Hopefully I’m not chewing your ear or destroying your ear drums too much with that microphone
right now. But the quality is amazing. I don’t know about through live streaming, but when
you’re recording a course, it’s amazing. It’s only $40 bucks. It can come to your home, if you have Amazon
Prime, in a couple days you can have that at home for $40. That’s all you need. That’s
going to be about $1400, and now you’re starting to look like a pro. My recording setup looks
like this. I’m at my desk. My laptop is raised and then that’s my laptop. A light, I have
a soft box. I have lights. By the way, the light, I use daylight bulbs. If you look at
them, this says the temperature, and it should be like 51-100 Kelvin. Anything before that
is indoor lighting is yellowish. You want the daylight one so it looks more professional.
Now I use a wall. Everybody has a wall. I have a wall and hopefully you have two walls
or four walls that you’re living in and then you need yourself. This is how I’ve been recording for four years
of my courses. Now that there’s more competition, you want to look better, you want to do a
little bit of investment. All I’ve invested on is a Logitech C920 webcam and the Samson
Go Mic, and that’s my setup. That’s all you need to get started. Lecture production, you
guys, I’m moving really fast here. I know this is probably already a lot of information
and I don’t even know how long I’ve been doing this. But this is what it takes to create
online courses, and you came here to learn it, and I’m delivering the goods. So keep
listening. I’ll try to make this recording available, so you can go back and forth and
don’t miss a single piece of this because every single part is very important, all right? I’m taking a breather. Three, two one, breather,
let’s go. Lecture production, recording, editing, and encoding. This is a very tedious part
of creating online courses, but very important to understand. So just a course recording
style first, and there is seven styles that I’m going to share with you. The Ramit Sethi
style, no, that’s not his style, but he’s a very famous online educator as well. Talking
Head, whiteboard, Ameer Rosic, my friend with a whiteboard. Don Martel, here you see a flat
screen TV. You’ve got Brandon Bouchard. Maybe you’ve heard of him. These guys make millions
selling online courses. You can use a paper easel. I think that’s
how you say it. Amy Porterfield doesn’t like to be on camera. She uses slides and voice
over over the slides. My favorite online instructors of all time who doesn’t charge for his courses,
and he’s changing literally the world, so I’m really inspired by him. His name is Salman
Khan from Khan Academy. He just uses a tablet, a Wacom tablet, and that’s it, and a voice
over a tablet, and it’s beautiful. Thousands of videos, millions of people have learned
from him. What I use is a combination, webcam and slides. So I’m going to teach you my setup
for recording with this combination, slides and webcam. So this is Keynote. Now, sorry
if you’re not using a Mac. I’ll try to go quickly through it because this it’s only
Mac focused. I’m teaching you what I use to teach, but
similar things apply also to Windows. So presentation settings, on Keynote, you want to go wide,
and this is very important, either you’re using Windows or Macintosh, is that you want
to record a 16 by 9 aspect ratio, and the resolution is 1280 by 720 or 1920 by 1080,
which is 16 by 9 aspect ratio, and both of those are standard high definition formats.
You want to record your presentation on this aspect ratio so it fits nicely, like right
now it fits nicely on your videos, otherwise you’ll have cropping issues and black bars
and stuff that you don’t like. You want to look professional, this is the way to go. Next, audio, audio is very, very important.
You want to make sure that before you start recording, you set your audio settings properly.
Make sure your audio input level bars are at about 80%, a normal speaking voice. You
can do this at systems settings, and then just go to audio, and then input. Right now
as you can see, I selected a Samson Go Mic, and that’s the levels that I set, okay? Very
important. ScreenFlow, the ScreenFlow settings, and if you’re creating a new document, you
could start with the 1920 by 1080. Either both presets we started, the 720 or 1080 are
going to be fine. Just remember that your webcam, it records at 720, at least if you
get the Logitech…oh, no. I think it records at 1080. Maybe it does both. The Mac, as far as I know, it records at 720.
Anyways, both of their settings in ScreenFlow are high definition which is great. Now very
important, are you listening? If you’re using ScreenFlow because this is a trick that is
really, really useful. Here I’m using the Logitech C920. That’s actually a video captured
from this. When you go to configure settings on ScreenFlow just before you start recording,
you take and configure settings. Then you’ll get that. But I use a trick, a trick that
some people don’t use, and it’s that I use a software called iGlasses. For $20 you can
control a lot of parameters of your webcam. You can control the exposure, the cropping,
everything that you want basically. That way you can ensure that the framing, that the
lighting, that everything looks great. It’s $20. It’s a really good investment really because
this is going to enhance the capabilities of your existing webcam, really multiply them
by five. So that covers the ScreenFlow settings. Now ScreenFlow editing topic. I’m not going
to teach you how to edit video. It’s pretty straightforward, but that would take a long
time. But if you want to know one tip, it’s to press T to cut clips on, once you record.
So let me go back. Once you record, your webcam on your screen, when you create an online
course, you’re going to get several layers of video. You’re going to have to edit and
delete mistakes, rearrange things. Just put your cursors whenever you want to cut a piece
of video because editing is literally just cutting. That’s what you’re doing. Press T
on it and boom, a cut is made, and you don’t have to go onto your menu, and try to do this
manually because it’s going to take you forever. T is for cutting on ScreenFlow. All right, next, we’re moving along. If you’re
not familiar with editing, when you edit every single…your webcam video and your screen
video are recording two separate layers, you want to make sure that your webcam layers
on top of your screen layer. That way people can see you. Otherwise people won’t see you,
and then you can use T to cut your webcam, to delete it because you maybe don’t want
to show your face all the time. This is, by the way one top tip, only show your face when
it makes sense, otherwise it’s going to be distracting. So if you’re addressing your students, and
it’s important that they see your face, and they don’t look at the screen, then turn your
camera on ScreenFlow, address your students. Once you’re done addressing your students,
turn your camera off by editing. You don’t have to literally turn it off, and then they’ll
be able to see the screen, and you’ll be able to make it more interactive, your face, the
screen, your face, your screen, right, more interactive. Now video encoding optimal settings, these
are the typical ones. You probably don’t have time to write it down, but if you type that
on Google, you’ll be able to find out. The important thing to know about here is when
you’re setting up settings for encoding, you want to use H.264 or Mpeg4, 5000 kilobits
per second, 16 by 9 high definition, 1080P or 720P, and the frame rate only varies. If
you’re using talking head or actual video of yourself, make sure you’re always recording
at 30 frames per second. Ten frames per second is only if you’re showing your screen, like
Amy Porterfield does, because you don’t need to have as many frames because there’s not
a lot of action happening. The advantage of this is your file will be smaller. But if you’re thinking of showing your face
or your talking head at any moment, make sure you’re using 30 frames per second, which is
the standard video frame rate. And for audio, what I use is AAC audio at 441 kilohertz,
192 kilobits per second stereo, and this is how it looks on the settings. Not important
right now, but I thought I’d mention it. Recording the schedule, now how do you organize yourself?
How do you organize yourself to do one of these courses? Because it’s a lot of work,
so you must have some kind of plan. If you don’t have an action plan, let me tell you,
this is the main issue with most people that want to try and create online courses. If
they get started, they don’t finish. So obviously one of those factors that we were talking
about, either passion for teaching or passion for the subject is not there. You must have the passion, the passion to
be able to do one of these things. So I’m going to give you an example of a weekly schedule
for what will be a course, a four-hour course that probably in reality is going to take
you longer. But let’s say you can put four hours a day of work to record your course,
and by the way, recording a course is like making a movie, so there is pre-production,
production, and post-production. So in pre-production you’re going to create your outline and the
slides. In production you record your lectures, and in post-production you’re going to edit
them, encode them, and upload them. So here we have a week, seven days, Monday, Tuesday,
Wednesday, blah, blah, blah. So let’s say you spend 12 hours creating your
outline and slides, you’re probably going to spend about eight hours recording your
lectures and eight hours editing, encoding, and uploading. This obviously may vary depending
on your content, your experience doing this. But let’s say that if you’re really fast,
and this is if you’re really fast, I think you can do it this way. All right, I’m very
slow unfortunately because I put too much time on creating the slides, but if you put
less time, then you may be able to pull it off, and what you’re going to get is a 4-hour
course in 28 hours of work. Remember, if you create a four-hour course, it doesn’t mean
it’s going to take you four hours to create. No, my friend, it’s going to take you a lot
longer. It’s going to take you maybe 50 hours, sometimes 100. I have students, and I wish
I had more time to mention case studies because I obviously have hundreds of them. I got a
student the other day, sends me a course. He did a course on virtual reality and he
told me spent 10 to 15 hours per hour of course. That’s insane, the amount of work the guy
is putting in order to create his content, but obviously it’s going to be amazing. What
do we have next? Hosting your course versus self-hosting, so self-hosting versus marketplaces.
Now let me see how are we for time here? I cannot really see this. Oh, wow. My goodness,
we’re almost in the hour. Thanks so much for sticking out. As you can see, teaching you
how to create this is not easy. But self-hosting versus marketplaces, this
is very important that you listen to it because it’s going to be fundamental in the success
of your career as an online instructor. So please listen carefully because things are
changing dramatically in the landscape of online education, and this is what you want
to listen to, and I’m pressing click here, move forward, computer. Self-hosting versus
marketplaces, the pros of self-hosting is you own the email addresses of your students. You can charge as much as you want to. The
maximum people can usually charge for online courses is $2000 which maybe seems like a
lot, but if you’re providing a lot of value, it’s not that much. So that means you can
charge up to $100 per hour of course. That’s fantastic. You keep everything and you keep
all the revenue, except credit card processing fees, which is great. You keep 100% of every
sale. The cost is you’re going to pay for hosting fees. If you’re using a course hosting
platform, they’ll charge you a monthly fee typically, and plus they take some extra fees
on transaction fees. So you’re going to have to pay for that. The main issue of self-hosting is that you
have to do the marketing yourself, and as you’re going to see now doing your marketing
yourself is a lot of work. Now marketplaces pros is that there are no hosting fees. The
marketing is done for you. The cost is that proof of process can be so frustrating. The
maximum you can charge, it depends on the platform. But let’s say on Udemy it’s $50,
which for a lot of instructors has been a big blow. Because they were charging like
me $300, and now their courses are worth or at least on the marketplace 10 times less,
10 times less, my friends, in 10 hours. So you can charge an average of $10 per hour
of course. The biggest issue if you want to succeed online is that you don’t have access
to the email addresses. That really sucks, and they keep 50% of sales because they’re
acting as an affiliate. Obviously that’s Udemy. I don’t know about
other platforms. But so advantages of self-hosting, you have more control. You’re going to make
more money or at least you can charge more money if you know how to do your own marketing.
The main issue is cost, cost on hosting and on marketing costs. If you’re spending money
on Facebook for ads or hiring people, it’s going to cost a lot more money. But the potential
is way better, plus you don’t rely on a third-party platform. The disadvantages of marketplaces,
you have less control. You’re going to be able to charge less money and probably make
less money. And the advantage is that the cost, the starting costs are a lot less. Plus
you don’t have to do any of the marketing. Got that? Self-hosting platforms, we’ve got Teachable.
We’ve got Thinkific. You can do it yourself on workbooks, like I’ve been doing, but I
am moving to Thinkific. Both platforms are great. I’m very biased of Thinkific because
I know personally the CEO of Thinkific is an amazing guy. He lives in Vancouver like
myself. I met him four years ago and personally I like Thinkific more, but it’s up to you.
Now SkillShare, Udemy, and now I’m going to plug in this. If you want to get a free month
of Thinkific, the business level where you’ve got all the features, just to go Grumo.com/Thinkific.
Go to their support and say, “Grumo sent me.” Just say G-R-U-M-O and you’re going to get
ability to access the business, I think they charge like $100 a month for that. For a month
for free, it will allow you to test the waters with self-hosting, and save some money at
the same time. Grumo.com/Thinkific. Grumo.com/Thinkific. By the way, you cannot enter this. You have
to go to support. I was talking to Greg Smith this morning. You have to go to support and
tell them that Grumo sent you, and you’ll get a free month off, fantastic, bombastic.
Let’s move on. How to get your first students, so you’re going to create this amazing course,
and you think you’re going to kill it. Wait a moment. Let’s go back to this picture. So the whole
picture says that in order to be successful, these four things must work. So you really
have to be good at marketing. So getting students is being really good at marketing. If you
go to a platform like Udemy, they do the marketing for you. So that piece you don’t have to worry
about. But as we mentioned, there’s some disadvantages. Now marketing, there’s an acronym. It’s called
A-I-D-A. What it basically means, attention, interest, desire, and action. So this is what
marketing is. You want to create attention. People are going to be interested. They’re
going to desire your product, and they’re going to take action and buy your stuff. Now
there’s many, many ways of doing this and it can be extremely frustrating to learn it. I’ve been learning for the last four months
from some of the top marketers in the world, and I’m blown away about all the ways you
can make money online and sell courses. I’m just going to teach you one way, okay, guys?
One way that you can sell courses online. So pay attention because this way is the most
powerful way of getting your students. It does take a lot of work, but once you have
the machine in place, my friends, you can kill it selling stuff, and by the way, I’m
using this machine right now as I speak. But I’ve seen it in use by all the top instructors
out there use this system. It’s called the “webinar funnel.” If you don’t know what funnel
is, it’s just sets of strategies to build trust over a series of steps, so people are
more likely to buy. If you’re going to use a funnel, let’s say
you have your courses, like I do right now, and they just land on a page and there’s nothing,
just your courses, you’re not going to sell peanuts. If you want to multiply what you’re
gaining right now by 10, or 20, or 100, you need to build a funnel. All right, so a funnel
looks like this. First of all, you need to drive traffic. Paid traffic is the fastest
way, Facebook, YouTube, Google Ads. You’re going to send that to a landing page. You
can build intake funnels on these pages. You’re going to collect their email addresses, but
you’re driving traffic with a little, what they call an ethical bribe. You’re going to
give them a little present, a gift, boom. It’s going to be a PDF, or reports, or an
e-book, or a mini-course, and in exchange for that present, they’re going to give you
their email address. And now you can keep following up on them,
and hopefully not bother them too much. Obviously they can unsubscribe, if they don’t like what
you’re doing. But the thing is that right after you give them the gift, you’re going
to send them to a webinar. A GoTo Webinar webinar like this, the one I’m doing right
now. Hangouts, Google Hangouts is free. GoTo Webinar is not free, but it’s a lot more powerful.
If you want to do this, usually GoTo Webinar is the way to go. There’s others like Webinar
Jam, many options. But anyways, on the webinar, you’re going
to give them a lot of valuable tips, a lot of stuff like I’m doing right now, and at
the end, boom, you sell them something. There’s a whole strategy on how to do webinars. There’s
actually something called the perfect webinar script. If you want to learn more about these
funnels and stuff like that, you can go to Digitalmarketer.com or clickfunnels.com. Just
type Ryan Diess or Russell Brown, so anyways these people know what they’re doing. Doing
webinars is an art form, and once you get better at it, by the way this is my first
webinar so I’m probably sucking, and I’m not following any of the steps, but webinar is
the best way. This is just like a live presentation, but
you’re selling at the end, right? And then you sell them your course. You can use some
cards, try some kind of payment system, and they buy your course or whatever you’re selling.
But typically in this case, it’s going to be your online course, and if you do it this
way, you can actually charge more than 20 bucks. You should be able to charge anywhere
from 100 to 2000 bucks this way. So you want to get really good at this way if you want
to make money. If you don’t want to make money, then don’t do it. Free traffic, so there’s
another way. Free traffic, this takes more time, but this
is you blog a lot and you get found on search, social, and YouTube, that’s going to then
on your blog, you’re going to have a form. An opt-in form, you collect their email addresses,
and as soon as they collect the email addresses, guess what happens? Boom, they go to your
email list. Your email list is the Holy Grail of an online business. If you don’t have one
today, you’re going to suffer in making money online. You must collect email addresses,
and of course, they have to opt-in, and now what you’re going to do is provide a lot of
value. You can use MailChimp, AWeber, ConvertKit,
Active Campaign to collect all these email addresses. Because of course, what you’re
going to do next is a sequence of emails where you’re going to warm up this audience. You’re
going to provide a lot of value, so email once, then two and three, send them to videos,
to content and stuff. You’re warming up for them to eventually get to that webinar where
you’re going to sell to them. So this is the other side of the funnel through free traffic.
There’s a million variations of this. I’m just telling you the most effective one. Now
there’s a very important factor here to understand. There’s different types of traffic. There’s
cold traffic, warm traffic, and hot traffic, and what I mean by that is cold traffic is
people that don’t know you yet, and typically paid advertising is people just you interrupt
and they see an ad. They’re like, “Oh, I’m annoyed. Maybe it’s interesting.” But they
don’t know anything about you. You haven’t built trust with them. So what happens is
that now you have to build trust really fast on your landing page. And that’s why those
landing pages, usually I call them chorizo pages, are so long because they’re trying
to build trust in just one page. And granted, it’ll take you 20 minutes to read that thing
in order for you to trust that person. So or you’ve got warm traffic. People found you. You didn’t interrupt them. They found you.
You had very interesting content on YouTube. YouTube is a great strategy by the way. Put
a lot of free videos there related to your subject, and some people will like you, and
then you send them from YouTube to your opt-in form, and then to the email list, to the email
sequence and to the webinar. Social too, you can have a Facebook fan base which allows
you to collect, not collect email addresses, but collect lots of fans and then promote
content, right? So warm traffic, now what you want to do, and the magic, if you want
to just take one thing away from this is that online you can build trust automatically.
Why? Because with email automation, you can through a series of emails, build that trust. People get to know you. So you can convert
them from warm to hot. Hot means now they trust you. They like you. They’re interested.
You go into that whole AIDA thing, and now they’re ready to take action. You take them
to the webinar. You explain them more stuff. By this time, through the funnel only the
people that were really interested are going to be at the end of the funnel. So don’t expect
you send 100 people and 100 people come out at the other end. No, the whole thing is you
warmed them up through this email sequence. Now next, okay so this is interesting. Like
I said, if the landing page right here, what it’s doing, if you’re sending them directly
to a landing page and then to a webinar, the landing page is what is doing the warming. But a great sales page, let’s put it into
a sales page, is going to have proof, authority, testimonials, a value, bonuses, everything
for people to get to the…oh, sorry. The sales page should be somewhere else. But anyway,
a landing page is something that has to be really well done in order to convert well,
if you’re sending cold traffic. Because cold traffic doesn’t convert well, and warm traffic
is easier to convert, right? AIDA, so again, attention. We’re talking about marketing,
so in attention you’re creating attention, and that attention, let’s say somebody saw
a Facebook ad and is like, “Oh, you got my attention.” Okay. Then they go to your landing
page, “Oh, that’s sounds interesting, interesting. Oh, my goodness, this is really cool. I’m
going to get a present, and maybe I learn other stuff.” Desire and action, action happens
at the very, very end. Well, we have action here to give you the
email address, and you have action here to buy your product, AIDA, the words that will
make you a load of cash. All right, self-hosting versus marketplaces, and I think we’re getting
to the end. My God, time flies. Time flies. Okay. So thanks, guys, for being here. Self-hosting
versus marketplaces, a 10 hour course. Let’s say you’re selling a 10-hour course. This
is what’s going to happen. This is the reality of today. If you go to a marketplace and you
want to sell your 10-hour course, you’re probably going to be selling it for $30 or $50 bucks.
If you do self-hosting, you’re going to be able to sell your course for 10 times more
at least. Now which one do you think you should go to? If you’re lazy, then go to a marketplace.
You can usually do all the strategy which is great, but you won’t be able to charge
as much, I think as much value as you’re providing on your online course. So you have to get
good at online courses. So how do you get good at online courses? You have to be really
good at marketing. If you want to get really good at marketing, badabing, bam, boom, bam,
you’ll have to go here at grumo.com/webinar, right now because that’s the next webinar.
What I’m doing is creating a webinar. We’re going to teach you next, what it takes to
become a really good marketer in selling your online courses. And by the way, if you don’t
get this piece right, there’s no way you’re going to be a successful online instructor. So on top of all the variables that I said,
this one is probably the most important. You have to create a great online course. You
have to become really good at marketing and understanding funnels, and for that, next
Tuesday I think, for the first time we’re going to do this is a webinar. We’re going
to teach you the main strategies. We’re going to dig a little deeper on the main strategies
of how to market your online courses successfully. Grumo.com/webinar, only 25 spots, 25 spots
only because this is the first one. It’s a test webinar, so we don’t just bring a lot
of people, so the first 25 people get in. If you don’t act right now, then you won’t
be able to get in. So if you want to learn more about online marketing, online marketing
by the way sounds like such a boring thing, but it gets really exciting. Particularly once you understand the mechanics
of it, and if you want to be successful at teaching online, and not depending on marketplaces,
you have to understand marketing whether you like it or not. So you may as well like it
because it’s not going to go away. So if you want to do so, go to Grumo.com/webinar and
that’s it, folks. The gift, okay somebody’s asking me about the gift. So the gift is a
magical gift that is going to show up in your inbox later today. For only those that stuck
with me up to here. How do I do this? Well, magic. It’s GoTo Webinar magic. I can know.
I have the ability to know if you stayed up to here or not, and if you did, you will automatically
get a present, and it’s a very unique present because this is a present that’s going to
allow you to move forward, which is very important. Because at the end of all this it’s like,
“Why am I learning this?” I want you to take action really. If you want to create an online course, you
have to take action. So this is going to put some fire in your ass and get you to take
action, right? Finally, all I want to say is peace, love, and, and? Cookies. Cookie,
cookie, cookie, cookie, cookie. Questions and answers, anybody has any questions and
answers, you know it. By the way, I don’t know how this question and answer works on
GoTo Webinar. So if I don’t see your questions, sorry. But in the meantime, you can just go
to grumo.com/webinar and subscribe for the amazing next presentation where we’ll teach
you how to market your courses so you can actually have a chance of succeeding in this
new world of online teaching. And we can help you reach a lot of people and make a difference. So there you go. Any questions? Any questions,
questions, questions, questions? I can hear you. Oh, my God. There’s a million questions.
I didn’t even know. Oh, my gosh, sorry, guys. Let me try to answer a couple questions here.
There’s a million questions. All right, okay. Oh, cool, “How can I help others overcome
the activation energy?” Well, let me tell you that is the trickiest part of online education,
how to get people to take action. So obviously your course has to be great. But you can use quizzes to incentivize people.
You can use drip lectures, so only release lectures once a week or something like that.
You can do that with platforms like Thinkific where they only…or you can say, “You only
get to see the next lecture if you finish this lecture,” something like that. There’s
many ways of gamifying the whole experience in order to end up doing what you want. The
reality, although it may seem sad, even if you do all the tricks in the world, some people
won’t act at the end, because that’s how the world works. There’s nothing you can do. Some people just
don’t take action. Your job is to do the best, don’t be disappointed if people don’t get
to the end of your courses. The important thing is that those that get to the end of
the courses, you’re actually making a difference on that. And I’m telling you after five years
teaching, there’s hundreds that have written to me that I met in person that I’ve been
able to make a difference in their lives, and that alone is worth the price of admission,
right? “Is there a different URL to use?” I’m not sure what’s that. “How can we as students
help you as someone who has helped so much?” Oh, somebody wants to help me. Well, go to grumo.com/webinar. I’m doing a
horrible job of selling my next webinar, by the way, and just to be 100% transparent because
I’ve never done this. If you’re doing a webinar which you will have to do if you want to sell
online courses, there is a script that you should follow. People say it’s called the
“Perfect Webinar Script,” and basically what you do at the end is get people so excited
that they just open their wallets, and they throw $100 at your face. I’m not a hard seller,
and I don’t like to do that, but the reality is that you have to be able to learn how to
sell if you want to make money online. This is the reality of life. On that webinar what we’re going to do is
we’re going to present you the next course that we’re doing which is an amazing course,
by the way, and probably I hope it’s going to be the best course in the world, and I’m
not kidding, on marketing online courses. Because I’m telling you I’ve been doing this
for five years, I’m ready to go the extra mile to make this course just mind blowingly
good. Great stuff. Hey, Phil, let me know he’s here in the house, “What is your Thinkific
website?” I’m actually migrating all my courses through Thinkific. All of them are living
on Udemy and on my site, and now because I’m so in love with Thinkific and Greg is such
an amazing guy… Greg Smith has an amazing story. He used to
sell online courses and then he created a platform, himself with his brother here in
Vancouver, and basically I tested both Teachable and Thinkific, and I say hands down I would
go with Thinkific. It may sound like a biased reason, but I actually did. I tested them
both, and I’m going to migrate all my courses to Thinkific. “I learned a lot.” “URL doesn’t
work.” Oh, fantastic. Oh, no. “Your average course of 30, 18,000 so you made $270,000.”
Actually the amount that I made because I sold them on Udemy and on my own website is
about 400,000 bucks in the last 5 years. U.S. which is not bad. But for somebody who has created online courses
and has done no marketing whatsoever, I could basically buy a house with what I made online,
teaching online, so that’s pretty cool. “What automation platform do you use?” I’m using
ConvertKit, but if you want to go…do you want to go the next mile? You want do this
seriously? Go to use Infusionsoft. A lot of people hate it, but it’s extremely powerful.
Now only go that route when you’re actually making money online because it’s very expensive
and it takes forever to setup, but it’s a super powerful platform. Okay, this is a good question. “What do you
think of the webcam with the MacBook Pro?” It’s shite, and I don’t know if it’s my computer.
But let me tell you, it gets worse every time. If you want to look somewhat professional,
please do invest on a webcam, and the Logitech C920 is the one you want to get. “What lights
do I use? You mentioned the bulbs.” Now, you can just…I could put some links there, but
basically type “lighting kit” on Amazon, and don’t pay more than 200 bucks for a lighting
kit. All you need is two soft boxes and that’s it, and you’re more than setup to go. “You
just went silent.” That’s not good. “I’m enjoying it.” “Yes, I can hear you now.” “We can hear you,
[Spanish 01:02:24]. That’s in Spanish. Sorry. If I answer in Spanish, nobody’s going to
understand. “Is Udemy a good platform to test our first online course?” Yes, Udemy is still
an amazing platform, and I love them, and I’ve been to their headquarters, and I know
everybody there. They are amazing people, and really they’re on a mission to create
the best online education platform in the world. But at the end, it is a marketplace.
So in a marketplace, you’re subject to the whims of the marketplace, and you have less
control, and as I mentioned, less control not the ability to charge as much. So there’s certain restrictions. However to
test a course, if you don’t want to do all the marketing effort, Udemy is probably hands
down the best place you can do so. You can either put a free course and test it. You
can charge $20 bucks for a course, and see what happens, and there’s many strategies
you can use to succeed on Udemy. So go ahead, by all means, do so. Now, unfortunately for
people like me, I’ve got 9 courses there which were anywhere from 100 to 300 bucks, now those
courses are basically slashed their price 10 times. So I’m not so happy about that.
Sales are about similar because, as you may know, Udemy has been selling courses on flash
sales weekly for the last five years, and basically educating people to pay only 20
to 30 bucks anyways. So it’s not really affected my sales that much, but that’s the main issue,
right? “How can you have a student response be seen
by their fellow students on a Facebook page?” Okay this depends on the platform. But typically,
either on Udemy, or Thinkific, or Teachable, there’s a comment section where everybody
that comments on the lecture will be able to see each other’s comments. Udemy has done
a great job of that, and they have the Q&A section. Obviously, like you mentioned here,
a Facebook page is a great place. The problem is that Facebook page is not where the course
is hosted. A Facebook page is a great addition and probably a must edition, a Facebook course
slack to build a community of students that can help each other. And you should offer that if you want to be
serious about really providing and serving your students. It’s not just the course itself.
It’s also opening a private or a secret Facebook group where you invite all your students so
they can help each other. “What can I do with a solid one-hour chunk to myself to take action
immediately on these ideas you’ve shown us here today?” Okay, that’s a great question,
action. You know what? I’m going to tell you, for those that are sticking here, how you
can take action today. This is how you take action. The core of creating an online course
is creating lectures. You have to get good at it whether you like
or not. Get good at creating lectures. So download all the software I told you, ScreenFlow,
Camtasia, Keynote, or PowerPoint. Use the free versions if you don’t want to spend the
money. Do that today. Take action today and record a five-minute lecture today teaching
something that you are passionate about today. Do that. Record one five-minute lecture today.
Edit it, and post it to YouTube, mark this private if you want, if you’re embarrassed
to do so. You don’t have to show your face, but I recommend you do so, so you record your
webcam. Do that today. Record just one lecture. Can you record five minutes of video teaching
something you’re passionate about? Of course you can. Have you ever taught anybody something that
you were passionate about, and it took you more than five minutes? All right, this is
online teaching. The only thing is you’re going to put that on digital format. So yes,
the first thing you can do in order to start teaching online is record yourself on camera,
at least for five minutes, and get used to the feeling, the pain of doing this, and also
the benefits. Because this is what Salman Khan did when he started like five years ago.
He recorded a 10-minute video every day, every day for years, and of course, he got super
good at it. Just go to Salman Khan or Khan Academy in YouTube and you’ll be able to see
one of the best online instructors in the world in action for free, right? The only way you get good at it is by mastering
the art of creating a lecture. That’s step number one, and then you can also marketing
and all that stuff. But that’s the action step that I recommend that you take. Boom,
there’s more questions here, and I’m really very, very thankful for all the people that
are sticking. I’m really sorry that this took longer than an hour. I hope you’re getting
a lot of value, and like I said, this is the first time I do a webinar, so it probably
sucked a little bit, and you don’t understand my accent. Hopefully you do. “How is SkillShare?”
I never tried SkillShare, and their pricing structure is different, so basically they
add up all the minutes that have been watched in a month, and then they split the revenue
among all the instructors. On top of that, they charge, they see how many minutes people
have watched. It’s more complex and you could do well. Some
people do well. I never tried it. It’s just another option. “Is the name Grumo.com/webinar
a registration page for how to double your students?” Yes. If you go to Grumo.com/webinar,
it’s a registration page to register for the next webinar, and you want to do that quickly
because the problem is if you don’t, that’s going to get sold out. And it’s true, we don’t
want a lot of people because actually this is a test. This is a test and we don’t want
to really bomb it too badly. Okay, more questions, more questions. “How many people are on your
team?” In my team, there’s about three people. There’s me, myself, and I. Three amazing people,
I know them very, very well, and eventually I may hire other people which will be very
smart. Who will be the best first person you should
hire if you want to not suffer too much doing everything is a virtual assistant and that’s
a whole discussion altogether. A virtual assistant can save your life. “Where can I meet others
who are on a similar journey who are as excited as I am in your community. It is easier to
work when I know there are others swimming in the same direction.” Very, very, very smart.
Where can you do that? Well, we do have a Facebook group, but I don’t think it’s open.
It’s called Market Your Course, but that’s a good question. I’ll send you guys an email
if you guys want to be part of a community because I didn’t think about it. I’m an idiot. I should have thought about that. I should
send you to a community where you guys can say help each other. Maybe like at the same
time, “Will the webinar be available after the fact?” Of course, we’ll be available after
the fact because I’m recording it. Oh, yes, I didn’t forget to press recording, so you’re
lucky. It’s your lucky day. Awesome answer, “Where can we meet?” Bah, bah, bah, more questions,
more questions. “Do you think it’s possible to create an online course about food and
its preparation?” The answer is yes. You can create a course, I mean anything you can teach
in 4 to 10 hours, it’s a course in itself, okay? So can you spend four hours being very,
very passionate about teaching people how to do food and its preparation? Yes. Now, you’ll use a different shooting technique
because slides and webcam are probably not the best methods of shooting a food course.
You’re going to have to get a camera. It could be your own iPhone to start with. But you
can get a DSLR, like a Canon 70D or something like that, and a couple lenses, and this is
more complex in terms of production, and specifically if you’re going to shoot food, you want to
make sure it looks beautiful. You probably want to take a course on video production,
just to learn the fundamentals of it. But yes, of course, you can create a course
on absolutely anything. Now whether people are buying or not, I still say it depends
on many, many factors. It depends if you’re a great instructor, if you’re passionate about
it, if you know your market, if you’ve done research, if you know how to do marketing,
anything can be sold if those factors are met, in any subject, knitting, cooking, baking,
running, yoga-ing, jumping. There’s a guy that made millions, listen to this. A guy
has made millions teaching people how to jump higher, jump higher. Okay, I want to jump
higher, and this guy makes millions. All right, well he created an online course, and he tells
people the strategies that he has used to help NBA. Of course, NBA players, basketball
players love this, to jump higher. There you go. So if you can make a course
on how to jump higher, you can create a course on absolutely anything. What else do we have
here? Okay, so guys, let me see if I have more questions here. “What do you think would
be more engaging for teaching languages to others, the teacher’s face or a Grumo-style
animation?” Okay so the question is, “What is more engaging, showing your face or animation?”
Let me tell you something, doing an animation, it’s a lot of work and…both. If you’re going
to hire a studio, it’s going to cost you a lot of money, number one. So if don’t know if it’s going to sell, don’t
go the animation route. If you do it yourself, I have a course called “How to Create Awesome
Online Demo Videos,” or, “How to Create Awesome Demo Videos.” That is a 10-hour course, and
you can take it, and you’ll see how difficult it is to create good animations. Bad animations
is very easy to create, the same as anything in life, creating bad courses is very easy.
But if you want to do something good that people can actually enjoy, it’s going to be
a lot of effort. I would definitely go the route of not animation. Just show your face
and teach people how to learn languages with slides. Because animation is very, very, very
expensive to do. Now, if you could afford animation, that’s
a different story, then I would say animation is maybe, probably one of the best ways of
teaching. And if you go to YouTube and there’s…I’m going to recommend for you a couple of the
channels here. But if you go to ASAP Signs or Minute Physics, they have amazing education
on animations. Another one is called “In a Nutshell,” amazing YouTube channel that teaches
you absolutely anything that you want with animation. The thing is in animation you can
teach a lot more a lot faster, so in 10 minutes you get to learn a lot. The problem is that it’s unlikely you can
charge a lot for a 10-minute video, regardless of how much value that you provide. “Thanks
for all the useful information.” Thank you for everybody sticking here. We’re at the
one hour and a half, over one hour. “Are you still the CEO of Grumo or have you sort of
distributed your team to be managed by another?” This is not related to this, but to answer
the question. Yes, I am the CEO of Grumo, and I have a distributed team. I have also
an online course which is called “How to Create an Awesome Lifestyle Business,” where I teach
everything, all the secrets. Well, they won’t be secrets once you get the course. But basically it’s a 10-hour course, 100 lectures
where I teach how I’ve started this company, how I’ve systematized everything to the point
where today I have a profitable business creating videos, where I basically don’t do much, to
be honest. I just hire very, very smart people. They are all contractors. I’m the sole owner
and employee of the company, and they work from all around the world. It is a distributed
team, to answer your question, yes. I’m still the CEO and sole owner of this company. I
just work with really, really smart, awesome people, and I’m really happy that they work
with me, and they’ve stuck with me some of them for very long. And building a team is one of the best skills
you could ever learn, definitely. Me, myself, and I, Miguel, I’ve got the time wrong. Okay,
guys, I think we’re pretty much good. “Thanks for all the useful information.” Bah, bah,
bah. Oh, my God, that’s a big question. “How do you think I can make it easier for my future
self to actually stick to a schedule following through this hectic journey in my life? What
do you say to yourself when you’re having an off day, but stuff needs to get done?”
This is more about mindset, my friends, and the mindset will be an entire course which
I’m not an expert on. But as a guy that is reaching almost 40 years
of age, I’ve gone through lots of ups and downs in his life, my life has been pretty
easy. But like everybody, you have ups and downs, and not every day you wake up in the
morning saying, “Yeah, I’m going to take over the world. Yeah, I’m the best in the world.”
Sometimes I mean I think, I’ve never got diagnosed, but probably I think I suffered depression
for the first 30 years of my life, so there you go. And then one day I got braces, fixed
my teeth, and I got a lot more confidence, because my teeth really sucked. So yeah, it
is hard. There’s many, many factors that affect your confidence and your ability. What can
you do to get things done? That is a very, very important topic, and
to create an online course, yes, you definitely need that type of motivation when you’re sitting
hours in front of a computer trying to teach people and change the world, you need that
motivation. So what do I do? There’s James Teacher [SP], a great blogger, has recommendations.
In your life, you need to find the balance, and the balance is by spending time. You have
to sleep, eat well, socialize, work, and play. So those things, make sure you do those. If
you’re missing any of those things, you’re missing the sleep, if you’re not doing things
that you enjoy, if you’re not socializing, if you’re not eating well, that is going to
affect your ability to be motivated. So if you’re not motivated, and you’re not suffering
some kind of chronic depression or something like that, then probably one of those five
factors needs work. Right? If you’re not working on something
you’re passionate, if you’re not getting out, if you’re not sleeping well, if you’re
not drinking water, if you’re not eating well, your ability to be motivated is going to decrease,
so there you go. The tricky part is to make sure that you find a balance in life, and
I’m not a psychologist, so I’m probably not the best person to answer that question. And
what others do we have? “Any last informational resources that you personally recommend that
we can follow up with as soon as this webinar is over?” Okay, so informational resources related to
online courses, let me think about this. Informational resources, I’m really passionate about teaching,
so informational resources, check this guy. His name is Richard Feynman. He’s one of the
most…now he doesn’t exist. He died, but he worked in the Manhattan Project during
the Second World War, Richard Feynman has been one of the top physicists of our generation,
and also one of the best instructors of all time. He was teaching physics which is very
hard, and nuclear physics, and he made it entertaining as hell. So if you want to be inspired about being
an online teacher, check Richard Feynman out. I don’t know how you spell it, Richard Feynman,
one of the greatest physicists of our generation, not our generation, but of this century. Check
Salman Khan and Khan Academy to be inspired by a great online instructor. In terms of
resources, I’ve mentioned most of them in this course, signing up for Thinkific or signing
for Udemy today is free and upload a course. Record a lecture, and like I say, I’m going
to send you a gift. The gift is basically to get your ass into action. So look for the gift in your inbox. So later
on today when I get some time, I need to get some sleep. I went to sleep very late. Once
I get some rest, I’ll send you the gift and the answer will be there. Thanks so much for
being here. You guys are awesome. You’re the best in the world. I’m so happy that, of course
you’ll model them in your own presentation. I don’t see your names, but whoever is asking
these questions, thank you so much. I don’t know how to use GoTo Webinar, but it’s been
amazing, thank you. Thank you. You guys are awesome. We’re way beyond the…I’m amazing. There’s
still 40 people here, and this is my first webinar. I’m going to just pat myself on the
back and say, “Miguel, you’re awesome. You did a great job. Thank you very much.” And
I’m going to turn my camera on, so you can see my ugly…no, I’m a beautiful man. I’m
a beautiful man. Check my face. Can you see it right now? Yeah, so thanks so much for
tuning into this webinar. I hope you enjoyed it. I hope you learned a lot, and most importantly
I hope you were inspired to take action and to change the world. I’m tuning out. Bye-bye.
Bye-bye, American pie, blah, blah, blah, blah, blah. Quick GoToMeeting, bye-bye.

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