How To Start an Online Course


Hey, boss, it’s Sunny Lenarduzzi. Welcome to the Sunny Show for the bright side
of branding, business, and being your own boss. Today I’m gonna give you my five steps for
how to create your online course. Now, I started making online courses a few
years ago and I’ve learned a lot along the way. The beauty of online courses is I started
working with a handful of clients to being able to scale my business, make a greater
impact, and serve people all over the world. So I’m able to have a greater impact by using
online courses, packaging my knowledge into them, and selling them to people all over
the place. So in order to make your first online course,
you need to know you have a good idea, so stay tuned until the end of the video, because
I will be giving you a checklist to make sure that your course content idea is a winner. Step number one is craving. You need to make sure that your course solves
a huge problem or an insatiable craving, because people might say, “Oh, that’s a really good
idea. I’d buy that course.” But then when you launch it, nobody wants
to buy it. So whatever you are selling has to solve a
problem that someone is not willing to solve on their own or Google to find out the answer
on their own and they need your unique method to solve that problem or satisfy that insatiable
craving. So a really great question to ask when you’re
trying to figure out your course idea is to survey your community, send an email to a
few of your customers, and say, “What is your biggest struggle with X?” When we launched our course YouTube For Bosses,
before we launched it, a few months in advance, we surveyed our audience. The number-one question that we asked that
gave us the best response for building the course and actually marketing the course was
“What is your biggest struggle with YouTube?” So start there, and whatever your answers
are, bank them, because you can actually use the answers when you market the course. So a lot of our responses are, “I really need
more views,” “I need to know how to use YouTube for my business,” “I’m lost,” and we took
some of those answers and actually put them into the writing for our website and the landing
page for the course, and that’s when people go, “Whoa. She’s reading my mind,” because we’re using
the verbage that they gave us. So to validate your course idea, ask questions
and survey your audience and make sure that it’s something that is unique to you in your
course. It’s a program or a strategy or a solution
that you’ve come up with that only you know, and that’s gonna make sure that more people
actually want to invest in it. Step number two, following up in that idea
of craving, you also want to make sure that your audience is kind of prematurely and psychologically
committed to your program before you even sell it. So I’m not talking about Jedi mind tricks
here, I’m not talking about anything crazy, but something simple that I do when I’m thinking
about when I’m thinking about a project or a service is I’ll, again, ask my audience
or throw it out there and see the response. This also validates your idea, because if
the response is crickets, then you probably shouldn’t make that product or service. If it’s a huge response and there’s a ton
of feedback, that validates that this is a really good idea and it also ensures that
your audience is kind of primed and ready for when you do launch that program. So another example of this is we were thinking
about doing a program or a course in a few months. I asked my audience if they would be interested
in this specific program or course in the Be Your Own Boss mastermind group, and the
response was crazy, and I’ve actually had several people say “I’m holding out and waiting
for your program that I know you’re creating as you mentioned. When is it coming out, how much is it gonna
be, because I want to make sure that I save for it.” So it’s a really good idea to get people to
psychologically commit and kind of give them a warning about your program that’s coming
out by telling them about it and asking if they’re interested. If they say they’re interested, then they’re
most likely going to be a buyer. Step number three is, of course, your content. What is your teaching style? There are courses out there that are one-page
PDFs. There are courses out there that are simply
a checklist. There are video courses. There are all different kinds of courses. There’s live courses. So I teach best on video, but my courses also
incorporate checklists and PDFs and documents and strategies so that people can follow along
and do those written pieces of the course along with the videos. So as far as content goes, this is probably
the easiest thing that you need to figure out, because you are the expert at what you’re
teaching and you’ve probably already been teaching it for years. Now you just have to figure out how you’re
gonna package it. So what do you do most naturally? Is it writing or is it video? Whatever that is, that’s kind of how you want
to formulate the course, and the first thing you want to do for your content is create
a content plan for the program and set deadlines and dates of when you need to have each piece
of content finished. And as far as the length of your content or
your course, it completely depends. However, if you’re gonna be doing videos,
you need to make sure that they’re digest-able and not too overwhelming. So I recommend that you keep your videos under
ten minutes if you can so that your students aren’t completely lost and overwhelmed with
what you’re teaching them. Step number four is your customers. So where are your customers gonna come from? We kind of touched on this a little bit, but
the best places for your customers to come from is your warm audience. So people who already know, like, and trust
you. That’s why your email list is your most valuable
asset as an online business. So start building your email list asap and
if you have one, big or small, make sure that you’re nurturing your relationship with your
email list by providing lots of value and free content so that when you have a paid
service, they’re happy to jump on board with it. So your email list; if you have a Facebook
group, that’s also a wonderful place to launch your product and find your customers because
it’s your most loyal audience. We’ve done a ton of launches within my Facebook
group. And there’s also your social media channels
and paid traffic. So you can do advertising to your warm audience. You can also advertise to people who don’t
know about you yet, warm them up, and then turn them into buyers. So those are really the four places that you’re
gonna find your customers online. Step number five is cash flow. So there’s actually a way to kind of fund
your course before you even create it, which I know sounds weird, but a lot of times people
will sell a course before the course is even finished. And I’ve done this in the past, and it’s not
anything that’s against the norm; it actually makes perfect sense because making a course
can be a huge undertaking, so you want to actually prove people will buy it. So what this is called is a beta launch. So a beta launch, you usually launch your
course at a reduced price just to get people in the door to get really good testimonials
and to get your first round of students going through the program. And when you tailor the content and build
the content as they’re going through it, so it’s really tailor-made for them and you know
that they want it and therefore there’s more people out there that would be looking for
this kind of content. So that’s a really great way to start launching
courses without having to go through the massive undertaking of making an entire course and
not knowing if it’s gonna sell. There’s also, if it’s a really low price point
item that you’re selling, you can just set up your sales page, have all of your marketing
done for your product, give people the outcome that they’re gonna get, sell the product to
get people in the door, and then create it from there. So beta, sell at a low price point, you can
actually get some cash flow before you go through the process of creating the entire
course. But of course, we’re all ethical here, right? So you’re not gonna create it and sell it
and not actually finish the course. So make sure that is a top priority for you,
because I won’t be happy with you. So that is how you get some cash flow in the
door for your course. And then a little bonus tip here. I know you’re probably thinking, “Okay, cool,
I understand the steps, but how do I actually make the course?” That is the least of your worries. I went through the process of making a course
from scratch and using all these different sites and technology and integration. It was a nightmare. So I use one platform and one platform only
now, and it’s called thinkific, and it’s the easiest way to make courses online. I am an affiliate for them and I shout them
from the rooftops because they are such a wonderful company with the best customer service
I’ve ever experienced. So if you’re interested in trying thinkific,
you can click the link below to do a free trial run and see what it’s all about, but
it’s truly the easiest way to make your first online course. Now you know the steps to making your online
course, but you need to know if your concept is any good. So make sure you grab our checklist below
to prove your course concept is a winner. If you like this video, hit the “like” button
below, share it with your friends, and be sure to subscribe, and I’ll see you in the
next video.

100 thoughts on “How To Start an Online Course

  • I was wondering do you do Outsource work I'm looking to pay someone to create an online course for me to save myself the time and headache do you do this type of work or would you be interested please let me know

  • #onlinecourse Build Your Course Online. Ready To Sell in Minutes! Three simple steps —-> https://goo.gl/6pVmLp

  • Great info! Looking forward to developing my own course!
    -Financial Freedom For Millennials Channel
    Subscriber Goal 114/250

  • Hey Sunny – Thanks – enjoyed it. I have been making online courses for my company AllPencilsDown for ACT prep since 2008 and I am always looking for ways to improve it. I also signed up with Thinkific a couple of weeks ago and have been learning all I can about it and I am starting to move courses over to Thinkific. Great tips. I will be checking out your other videos.

  • My inner copywriter is drooling with joy that you mentioned using the verbiage that your audience uses. People are literally telling you what they want… we just have to listen!

  • In your opinion do you think a course on teaching shooting and ballhandling workouts for basketball could be profitable?

  • I like that idea of a beta-launch! We're working on our first course ever and your tips are helpful for us while we're into the brainstorming/strategizing phase. I am trying not to overthink it, but the way I see it, there are so many moving parts that I want it all to flow together as seamlessly as possible. Thanks, again, for sharing your experience.

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  • Are email lists still a valuable asset?? I know people who sign up eagerly but after a month or so, even if they're interested in the product, don't bother with reading emails they signed up for.

  • Sunny Thanks for great information.
    I would like to contribute a little to help viewer to market their online courses.
    When it comes to advice for selling online courses, content marketing is one of the first things you’re likely to hear about — and for good reason! The combination of blogging, high-value downloadable content, and email marketing has proven successful time and again. As a means of growing your audience, demonstrating the value of your course content, and creating a relationship with your core customers, it’s hard to beat. And, because fresh, high-quality content is one of Google’s top ranking factors, content marketing boosts your SEO as well. https://goo.gl/BZtsY1

  • Thank you for the excellent video!
    I have a question, if I want to start an online course in meditation , what type of legal or insurance do I need? Thanks and appreciate !

  • I want to do an online course to teach piano lessons to adults but how can I guarantee clients with all the free information on YouTube ?

  • Sunny coming in with some amazing value as always! Gotta study up for my first launch in January!

  • Great information! I am really planning on making an online course soon so I love all of the tips and information!!

  • Bitdegree is the future of online education. it is a cryptocurrency grown platform with potential to surpass Udemy in no time. use my affiliate link to sign up and learn using a modernized and bright platform https://stude.co/64111

  • interesting points ,if anyone else trying to find out online yoga instructor training try Hopandar Instruct Yoga Helper (just google it ) ? Ive heard some interesting things about it and my m8 got excellent results with it.

  • I’m so glad I found this video. I have been teaching live for years and now want to go online with the classes. Thank you. ⭐️

  • If anyone wants to learn more about working remotely or join a fun & active community, check out www.guavabean.com! We love helping freelancers & digital nomads find their dream jobs. 💕

  • Really love this but…..How can I get the guide? I've left my email 2 days ago and I've even signed up on the following link and registered for your training but haven't recieved the online course guide yet.

  • I watched this video a few months back and now i'm ready to build my course online, and remembered you had an affiliate link! I just used your link to join Thinkific! Thanks Sunny for all the great info! 🙂

  • Great video Sunny! And very inspiring!
    I would like to share the steps from Sunny on how to start an online course, please watch the video and you will learn more details! Cheers!

    1. Craving: solving a huge problem or insatiable craving

    validate your course idea, ask questions, survey your audience

    Unique on your course

    2. Make sure they are "in" before you sell

    Asking questions and survey in advance to get people excited and expecting!

    3. Content

    Teaching style?

    pdf, checklist, video, live…

    what do you do most naturally

    how to package the course

    break it down, set deadlines

    Keep video under 10 min

    4. Customers

    Best: from warm audience, people who already know and trust you

    Your email list is the most valuable asset as an online business

    nurture the relationship with value and free contents

    Facebook group

    social media channels

    5. Cash Flow

    beta launch

    get people in at a reduced price, a great testimonial

    tailor the content and build them along the way

  • Thank you Sunny! I did it!! Immediately after watching your video, I created my course! Thank you for the inspiration! 🙂

  • One of the biggest struggles online educators have in growing a successful online business lies in engaging and retaining the learners who have already signed up for their course. Online learners frequently feel out of touch and disconnected, and these feelings can be enhanced by unintentional communication mistakes from the educators themselves. https://www.createonlineacademy.com/

  • Hello sunny I have a question if your course ends up getting popular how does that work with taxes and such? And do you have to have as a business and need to have turbo tax?

  • Аre Yоu searсhing gооd coursеs about Manаgement. Simрly Goоgle sеаrch аs "Zoe Talent Solutions"

  • The beta launch sounds like a good idea but scary as well because it will push you so hard to finish it because people have already paid. Ahhh

  • Hey sunny, I know this is an older video, but I got a ton of value from this! Thank you so much. Were currently working on building a course, and I was curious what your very first course looked like haha.

    Thanks in again for all of your great advice!

  • Hey, Sunny. Thanks for these wonderful tips. When you started your very first course, how long did it take for you to finish it? Thanks! =)

  • Sunny, two suggestions, that swoosh noise every 5 seconds is extremely annoying and it has no purpose. Same for the background noise (music?).

  • Where is the best place to put out a questionnaire/survey to find what people are needing or wanting on a particular topic? And their questions?

  • Online courses are an incredible method to move your mastery into the eager hands and brains of would-be students. In any case, beginning one can be actually quite difficult.

    How would you evaluate and "bundle" a range of data that for you likely comes as second nature? While making an online course can appear to be trying at first, it is at last a fulfilling – both by and by and monetarily – objective that conveys the solid potential to act naturally continuing for quite a long time to come. https://goo.gl/BZtsY1

  • Online courses are highly trending now a days, to the customers, for selling refers to expressing our own brand. It must be very friendly and less costly. For making a payment you can use various online payment gateways. Create an online course that has good content and all study materials for students. https://medium.com/@honeybie3019/create-an-effective-online-course-learn-how-to-do-it-easily-33fb172cc0f5

  • Hey guys we just recently launched our online course tool! Would love feedback from instructors : https://www.golearna.com

  • Hi Sunny, I've signed up for the free download materials twice in two different videos. But I never receive those materials. Very disappointed.

  • Hi, Sunny Lenarduzzi, my name is Hafiz Suliman, a new subscriber I glad that I found your valuable online course, I'm so excited to begin to deal with you, you're talking about a topic that's relative to my goal I'm very very happy I found you.

  • I've never made a "talk-to-the-audience" style video for youtube before, so I am far from an expert (which is likely why my opinion matters – since I'm the audience), but I thought those transition sounds were awesome. If you prefer to listen to videos in the background, then the swooshing is a trigger to go see what is on the screen…which should drive more eyes to the video.

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